Rebranding for a new category: how to explain an innovative product's value to the market
Smart solutions for smart ingredients
client
Bravolli Professional
back
Rebranding for a new category: how to explain an innovative product's value to the market
Smart solutions for smart ingredients
client
Bravolli Professional
назад
Bravolli Professional
is the B2B brand of Yarmarka Trading House, offering
innovative multifunctional ingredients for food technologists, HoReCa and food manufacturers
Rebranding was the next key stage of the project
1
Our task was to make an innovative
product clearer to each audience segment,
help people grasp its value faster and make
the brand stand out in its category
2
At the same time, we had to keep the link
to the parent brand and maintain
continuity within the brand architecture
3
To do this, we created a new visual
system that helps the brand communicate
its expertise consistently, stand out from
competitors and support business goals at every touchpoint
As part of our work with the brand, we developed a new positioning platform that made the product clearer to the market and set the principles for the brand's future development. Read more in a separate case
We developed a new positioning platform
that made the product clearer to the
market. Read the full case
Rebranding was the next key stage of the project
Our task was to make an innovative
product clearer to each audience segment, help people grasp its value faster and make the brand stand out in its category
At the same time, we had to keep the link to the parent brand and maintain continuity within the brand architecture
To do this, we created a new visual
system that helps the brand communicate its expertise consistently, stand out from
competitors and support business goals at every touchpoint
The new identity is built on the positioning platform we developed earlier. It presents the brand not just as an ingredient supplier but as a partner that helps professionals create products in demand, run more efficient processes and grow their business
Branded labels and accents
Structure information, highlight key
product benefits and make messages
faster to read
Color palette
Keeps continuity with the parent Bravolli
brand while accent colors give the B2B line
its own identity
Bold typography
Creates a clear information hierarchy and
gets key messages across fast to
professionals who deal with heavy content
flows every day
Ingredient-shaped graphic containers
Make communication more tangible,
visually link the product to its ingredients
and form a recognizable graphic language
Textured illustrations
Add depth and a tactile feel, making the
brand more alive and human
Photo style
Shows the product in professional kitchens
and real use cases, highlighting its practical
value for business
Photo style
Shows the product in professional kitchens
and real use cases, highlighting its practical
value for business
Bold typography
Creates a clear information hierarchy and
gets key messages across fast to
professionals who deal with heavy content
flows every day
Color palette
Keeps continuity with the parent Bravolli
brand while accent colors give the B2B line
its own identity
Textured illustrations
Add depth and a tactile feel, making the
brand more alive and human
Ingredient-shaped graphic containers
Make communication more tangible,
visually link the product to its ingredients
and form a recognizable graphic language
Branded labels and accents
Structure information, highlight key
product benefits and make messages
faster to read
We designed the identity as a working business tool from day one, so we tested its effectiveness right away with A/B tests and qualitative digital research
We designed the identity as a working business tool from day one,
so we tested its effectiveness right away with A/B tests and qualitative digital research
Testing confirmed the new visual system works and paved the way for rolling it out across all key brand touchpoints
Testing confirmed the new visual system
works and paved the way for rolling it out
across all key brand touchpoints
The result is more than a refreshed identity: it's a working communication tool that makes the brand more visible, gets its value across faster and supports business goals
The result is more than a refreshed identity:
it's a working communication tool that makes the brand more visible, gets its value across faster and supports business goals